If you have a website, please provide the link
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Who is hosting your current website?
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Do you have a Domain? Do you want to continue to use it?
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You will need to have administrator access to the Domain in order to transfer it to your new site.
What is the overall goal of your website?
Did you reach out to me to solve a specific problem?
What do you want to see happen as a result of creating the new website?
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How will you be using the site for your business and marketing?
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What do you like about your current website - What is working?
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What do you NOT LIKE about your current website - what’s NOT working?
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How do you want visitors to feel when they discover/visit your site for the first time?
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What do you want newcomers to know or do on your site?
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What do you want current customers to know or do on your site?
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If you have a website, what areas of your current website MUST stay, and what areas are no longer required?
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You may include links to specific pages if required.
What functions of the new website are absolutely necessary?
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Which functions are your must haves, should haves, could haves, and won’t haves?
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Think about things like chat functions, maps, multiple languages, events calendars, member log-ins, blog, forms, etc.
What search queries/words would customers use to find your website online?
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How do prospects and customers currently find your products or services?
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Do you currently have any sales strategies in place for new customers, upselling or driving additional sales with existing customers?
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Are there seasonal patterns that impact your business?
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What type (method) of feedback do you get from your customers?
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What are the most common questions they ask?
What actions do you want visitors to take on your site?
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Subscribe? Register? Signup? Buy?
Is there more than one?
Which is the most important?
Are you including an email marketing opt-in?
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If so, will you be providing a free gift or opt-in offer? Do you know what the free gift or offer will be?
Are there specific pages you already know must be included in the navigation menu?
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What key pieces of info should be available on every single page of your website?
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Do any of the content areas need to be password-protected?
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If so, what kind of content will be put behind password-protected areas?
Does the website require site search functionality?
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Will you be blogging on the site?
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Blogging could include a 'News and Events' page.
What content will you continue to publish or need editing capability for after launching the site?
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Is there anything specific that you know must be included in your website?
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Will you be including any forms on your website?
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Such as a contact form, intake form, booking form etc. (What you are filling out right now is a form)
What are your hopes for the website in the future?
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When you think about your business in 3-5 years, what will your website need to do to support your business?
Do you have photos and visuals that can be used for commercial purposes or will you be utilising stock or custom photography?
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Please note, if the quality of your images are not suitable for use on the website, or do not align with the brand's voice, you may have to look at budgeting for some stock imagery.
How much are you budgeting for your typography/font selections?
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Please note the currency. I will be able to show you some options from different price ranges, but it's good to know what the ballpark is.
How much are you budgeting for stock or custom photography?
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Please note the currency. I will be able to show you some options from different price ranges, but it's good to know what the ballpark is.
Who is currently responsible for content updates on your website or social media channels?
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Do you have a governance structure? What is the workflow for publishing new content?
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Is there a content strategy in place? Would you like training/basic how-to?
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Please provide links to websites that you love, not just in design and look and feel, but in flow and layout.
These do not have to be in your industry or for similar businesses.
Is there anything else you want to tell me?