Design Services

All design services are packaged to capture the key elements of a Brand’s design and development. Whether you have a new business and looking for initial Brand Identity development, or an established businesses looking for a Rebrand, packages can be scaled and adapted to suit your needs. You can read more about the design process and some frequently asked questions here.

Brand Foundations Session

Let’s make sure there’s some method to the madness before we jump into the deep end.

For us to ensure that we find the best branding solutions for your business, you’ll need to be clear about what your business stands for, and ready to tell me things like the target audience, vision, qualities, strengths and even the personality of your business too.

If you’re not quite sure how to answer these sorts of things, but you’re willing to work with me to find out, booking a foundation session with me ahead of your branding package could be the perfect option!

    • Business owners who are in the early stages of preparing to launch or rebrand

    • Those who have a great business idea but can’t decide on things like the name yet

    • Those who have established a brand but struggle to clearly identify core elements such as the target market

    • Those who have a general idea about their brand vision but need some guidance

    • Those who are ready to invest in their brand’s development by working with me to solidify the core foundation of the brand

  • We will work through some of the fundamentals that you’ll need to know before we can begin developing your brand, such as:

    • Brand name and/or tag lines

    • Brand vision, values and voice

    • Identifying brand strengths and weaknesses

    • Identifying your competitors

    • Identifying your target market

    • Identifying customer touch points

  • Because we could be working with each other from different countries, I can’t provide any business administration set up support or advice.

    It will be your responsibility to make sure that you have set up your business to meet your relevant authority’s requirements, such as (but not limited to):

    • Tax requirements

    • Business name registration

    • Any Copyright, Trademark, Patent or IP requirements.

FYI - Lead times for this package vary and the investment you’re up for with these sessions will be dependent on where you’re at with your biz.

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BRAND STRATEGY + IDENTITY

If your vision and plan to launch or rebrand is clear as day and you are jumping out of your skin to get started, then pull up a chair, because this package is for you.

We will take a deep dive into all areas of your business and really nut out a clear brand strategy to ensure that your visual identity and creative direction captures your vision and sets you apart from your competitors. If you aren’t 100% sure about where you’re going with your idea or you’ve got the passion but don’t know where to start, you could pair this package with a foundation session and let me guide you through the process.

    • Brand Discovery Phase

    • Brand Strategy Session (if required)

    • Brand Strategy and Creative Direction Document

    • Creative Direction Moodboard

    • Logo Suite for your Brand (Including a Main Logo, Secondary/Alternate Logo, Logo Sub Mark and Icon in agreed file formats)

    • Typography/Font Selection(s)

    • Colour Palette

    • 2 x Rounds of Feedback and Refinements

    • Additional basic brand elements (Website Favicon, IG/Facebook Profile Picture + Banner)

    • Brand Guidelines (How-to) Document

    • Brand Application examples, including mockups

    • Add foundation session (note: I may require this if I deem that you’re not quite ready a strategy package straight-up)

    • Branding add-on kit(s)

    • Individual brand assets (quote provided)

    • 10% discount on VIP Studio Days for additional brand assets

    • Source or raw files - please enquire to discuss further if raw files are required.

    • No physical printing is included (although where I have connections or recommendations, I will do my best to point you in the right direction)

    • No sourcing of packaging, print stock or material, printers etc.

    • Licenses relating to fonts or graphic elements that may be selected as a part of your brand. These may incur an additional cost.

    • No business administration set up support or advice - It will be your responsibility to ensure that you have set your business up in accordance with your relevant authority’s requirements.

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Lead times to begin a project with me can be up to 4 weeks.
Timelines for this package vary from 4-6 weeks.
Rush options are subject to availability (POA).

ADD-ON TO YOUR BRAND PACKAGE

Elevate your brand with custom collateral to suit your needs.

Options to add to your strategy and identity package:

fashion / retail

Swing Tags
Packaging
Gift Wrap

CAFE / HOSPITALITY

Menu Design
Take-away Packaging
Store Signage

ONLINE / SOCIALS

Social Media Templates
Profile and Banner Templates
Email Templates

business / OFFICE

Stationery
Merchandise
Uniforms

Don’t see what you’re looking for? Don’t worry, these are just some examples to get your creative juices flowing - we will work out exactly what you need during the quoting and/or development process.

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WEBSITE DESIGN

Stunning, unique and functional Squarespace websites built specifically for your Brand.

Complete your brand, expand your online presence and access a larger market with a professional, polished and beautifully styled website. With the Website Design Package, we will take your fully developed Brand Identity and your finalised website content and produce your Brand’s custom Squarespace Website, ready for launch as soon as the handover is complete!

    • Private Bookings - I only book 1 x Website client at a time

    • Brand Discovery Phase

    • Website Structure and Functionality Assessment

    • Project Brief Document Proposal/Structure Document

    • Content Questionnaire

    • Up to 8 custom designed pages* using the Squarespace Platform

    • Custom CSS Coding - This is how we make your website unique!

    • Typography/font(s) selection (if required)

    • Colour Palette selection (if required)

    • 2 x Rounds of refinement

    • How-to Guide

    • Handover Training

    • 24/7 support (provided by Squarespace)

    • 20% discount on your Squarespace subscription (subscription is required)

    • Basic SEO set up & Google Analytics

    • Future Editing Capability

    • Responsive Design - Mobile and Desktop

    • Extensive list of popular app integrations - Social Media, Newsletters, YouTube, Reservation capability etc

    • Squarespace Business Subscription (must be purchased before site handover)

    • Fees relating to custom domains/hosting

    • Costs associated with the Licensing of Typography/Fonts, Stock Images and Plug-ins (if required)

    • Additional website pages

    • Complex eCommerce pages

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Heads up - My Website Design services are generally only available to clients who have already completed a Brand Identity Package with me.

Lead times to begin a project with me can be up to 4 weeks.
Timelines for this package begin at 6 weeks.
Rush options are subject to availability (POA).

STUDIO DAYS

Need something done, like, today?

I offer abbreviated versions of some of my design services as a VIP 1-on-1 Day Package, which means you could have everything you need for your Brand or Website to launch, done in just one day! What’s the catch? Of course, there are some requirements that you’ll have to meet, and days like these definitely come with some ground work.

    • Brand Foundations Session - be ready to jump into a Brand Strategy and Identity Package in 1 day*

    • Brand Strategy and Identity - a Logo Suite delivered in 1 day*

    • Simple Website ready for launch in 1 day* (e)

    • Brand Add-Ons - get the Brand Collateral you’ve had on your list designed in 1 day* (e)

    (e) - These services are generally only available to existing clients who have completed a Brand Strategy and Identity package with me, but please enquire to discuss.

    * - All Services have strict pre-requisites, definitions, terms and conditions which will be outlined further on enquiry.

    • Those with the time to invest to actively participate in timely communication and preparation prior to and on the day of our booking

    • Those who need help nutting out the finer details of their vision before jumping into a Brand Identity Package

    • Those who have a solid direction but need a Logo with a looming launch date for their Brand

    • Those who have their Brand Identity sorted but need a simple website to get them started ASAP

    • Those who have their Brand Identity sorted and need some extra Collateral completed

    • Those who can’t guarantee their availability to be actively involved in the lead up to and on the day of our booking

    • Those who need an extensive (multi-page) website or ecommerce website

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