What is the name of your Business or Brand?
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This is the name we will include in your logo design.
Checking and double checking this stuff now is how we prevent using up you precious revisions later down the track.
Will you go by any other names or nicknames?
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For example, if the word 'company' is in your name, will it be known as 'co.' as well?
Will people use an abbreviated name such as 'TAG' instead of 'The Amazing Group'?
Will you have a tagline or slogan?
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It's okay if it won't, or you don't know what it will be yet. Let me know either way.
Do you currently have a website or any other online accounts?
Please provide links to your website, IG etc.
When (year) was this business established?
Where (location) was the business established?
Why did you start your business? How did you get to where you are?
What does this business do?
Give me the long story.
What is the service or product? Is it sold online or in a store? Go into as much detail as possible.
What is the purpose and mission of the business?
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What are your top five core values?
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Do your best to explain them in plain english if you don't know the exact word or phrase.
How would you describe your Brand's personality?
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We will go into a little more detail on this topic later - just give me a plain english explanation for now.
Is there anything unique about the business that you think i (or others) should know about?
Go into as much detail as possible.
Where do you see the business in 5 years?
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Has the business ever been through a rebranding?
If yes, when was the last time your business went through a rebranding?
Can you provide some information about the experience? For example, why did you rebrand? How did the business evolve?
Your Brand's Level of Humour will be...
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Funny or serious? Are you trying to be humorous? Or do you approach a subject in a more serious way?
Your Brand's level of Formality will be...
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Casual or formal? Are you formal and keep it professional at all costs? Or are you more informal and casual?
Your Brand's level of Respect will be...
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Sassy/cheeky or respectful? Do you approach a subject in a respectful way or do you take a sassy approach?
Your Brand's level of Enthusiasm will be...
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Enthusiastic or matter-of-fact? Eg. are you excited about the offer? Do you seem to be enthusiastic about the subject? Or is the writing dry and matter-of-fact?
What would you like to achieve from the branding process?
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It is likely that you will have other goals that aren't listed here, but these are some that I may be able to capture during this project.
Choose 3
If you chose 'other' - What Else?
Who is the Brand's ideal audience (customer)?
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Who do you serve? Think about age, gender, income, occupation, interests, personality etc.
What are they like?
What are they passionate about?
What do they dream of or want to achieve?
If you're looking to attract a new audience from a rebrand, describe the desired audience rather than the current one.
What are the top three pain points your ideal audience has?
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What are their challenges, frustrations, or struggles?
What do you offer that addresses or solves the pain points listed above?
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What do you think the top values of your ideal clients/customers are?
What message do you want to convey to your audience?
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As in... How do you want the customers to feel when they interact with you?
What type of experience do you want people to have when they interact with your brand?
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What do you want others to say about your brand when telling friends about you?
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How does your audience currently engage with you?
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For example, walking into a store, on the phone, via a website or instagram.
How do you want your audience to engage with you in the future?
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Who do you think your top 5 competitors are? Why?
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What do you think your main competitors do well?
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What are the biggest challenges that your industry or niche faces right now?
How are you different from anyone else who does what you do?
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What is unique about you, your business, your services, products, and programs, your background, or even the way you work?
What is the one thing you want to be known for?
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What reputation are you building/have built?
Are there any brand materials already in existence that we need to match or coordinate with?
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For example, any colors, typefaces we must use?
Is there anything specific you want in terms of how your brand is presented visually?
Eg "I want a spotty dog in the logo"
Please do your best to explain why you need the spotty dog as well.
Is there anything you dislike, can’t stand, or definitely don’t want in terms of the design?
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Please do your best to explain why these elements shouldn't be included in the design.
Are there any sensitivities we should be aware of about your brand, industry, market, or audience?
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For example - things to avoid or be careful of, colors that are frowned upon, imagery that is taboo or overused, etc.
Are there any additional special requirements with regard to the design that I need to know about?
Have you made a Pinterest board for your Brand?
If yes, paste a link here and if it is a private board, make sure I will be able to have access.
If you have a Pinterest board, what do you like most about it?
Get into specifics. Even tell me about certain images that you like most and why.
What words would you use to describe the 'vibe' or look of your brand?
Which font styles do you like?
You might need to google what these are.
Why do you like these fonts?
Are there any colour schemes you like? Why?
Do your best to describe the colours if you are unsure of their names.
Feel free to include any links to palettes that you have found.
Are there any colour schemes you dislike? Why?
Do your best to describe the colours if you are unsure of their names.
Feel free to include any links to palettes that you have found.
How much are you budgeting for your font/typography selections?
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Please note the currency. I will be able to show you some options from different price ranges, but it's good to know what the ballpark is.
How much are you budgeting for any pre-made graphic elements or photography?
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Note the currency. I will be able to show you some options from different price ranges, but it's good to know what the ballpark is.
Whether it be right now or in the future, what sort of things would you like to develop for your Brand?
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It is important to let me know if you have a vision to expand your brand or business in the future so I can accommodate for this in the design process.
You are not locked into any answer you give to this question. If you would like additional services added to your current package choice, please let me know so we can reassess your pricing structure.
Is there anything else you want to tell me?